Los Angeles, CA -
Eclipsing 5 million views, Rebel Road's adrenaline filled trick shot campaign with Lexus and Sports Illustrated starred three Lexus sport vehicles, two stunt drivers, and the best soccer player in the land, Clint Dempsey.
What started as a digital campaign quickly transitioned to a major national broadcast commercial that ran for over 9 months throughout 2016. The ads were featured during the NFL Draft, World Cup, NHL Finals, Summer Olympics and throughout the 2016 NFL Season.
In 2017, Rebel Road Studios created a series of commercials for the Citi Double Cash Card campaign "Say What You Mean". The ads starred Jim Breuer, Noah Sydengaard, Curtis Granderson, Keith Hernandez, Ron Darling, and the 7Line Army. The ads were seen nationwide and were also broadcast on the Jumbotron at Citi field for Mets home games during the 2017 season.
Ventura, CA -
Shot over two days in sunny Ventura, Rebel Road created an in-depth look at the training regiment of one of the top female surfers in the world, Sage Erickson.
The digital short featured Sage on one of her many surfing adventures, as she cruised around Ventura in her brand new Chevy Colorado. The story was captured with drones, pursuit vehicles, an underwater photographer and a little help from mother nature.
The campaign was part of Chevy's Colorado Adventure Series and ran on SI digital platforms.
Rebel Road created a comedy series for Russell centered around sports documentary parodies. Featuring UCB talent, Rebel Road produced this digital campaign executing the visual and story telling cues from HBO's 24/7, NFL Films and ESPN's 30 for 30.
The series aired on Sports Illustrated's digital platforms throughout 2016.
San Francisco, CA -
Rebel Road Studios produced a video series for Levi's at the start of 2015. The series ran through Sports Illustrated's digital channels and was in collaboration with SI Overtime.
The campaign, centered around the launch of the Sports Illustrated swimsuit issue and focused on the cool and casual style of San Francisco. The video featured a behind the scenes look at a Bay Area photo shoot with swimsuit model Samantha Hoopes and 49er teammates Colin Kaepernick & Vernon Davis.
Nashville, TN -
Shot over two days in two different cities, Rebel Road captured a behind the scenes look at life on the road with Rascal Flatts. The video concentrated on the hardships faced on the road and the moments that make it all worth it.
This video was created for Nexium 24HR in collaboration with People magazine. The piece aired across People's digital platforms.
Rebel Road Studios produced "The 2018 Making of Sports Illustrated Swimsuit TV show: The New Wave". This behind the scenes look at the creation of the 2018 issue chronicles one of Sports Illustrated Swimsuit's most anticipated issues to date.
New York, NY -
Rebel Road was tasked to capture 5 inspiring stories for the Dewar's Live True Campaign in collaboration with Time Inc. As a result the 5 part series was a smash viral success with over 3 million views. Rebel Road and Time Inc. Studios were recognized with Webby Honorees in the short form branded category for the story of Mark Bustos.
New York, NY -
This 4 part episodic series was written, produced, and directed by Rebel Road Studios in collaboration with SI Overtime for Jack Links. Shot in two days with 30+ actors, 3 NFL Pro Bowlers, and one angry Sasquatch, this video eclipsed over 4 million views.
Starring: Clay Matthews, Boomer Esiason, Amani Toomer
Savannah, GA -
In 2015 Rebel Road produced two installments of Triscuit's Makers of More series with Georgia's very own Savannah Bee Company and Brooklyn's The Jam Stand. The pieces were a huge success and featured in ADWEEK. ADWEEK stated "these ads will have foodies licking their lips." and also noted that "there's an appealingly laid-back vibe that seems especially on brand."
Los Angeles, CA -
Months after her World Cup title, Sydney Leroux spent a training day with Rebel Road and SI to discuss her return from injury, her goals leading up to the Olympics and how music fuels her fire. The result was a fun filled peek into the life of a world class athlete.
The video was captured in one adrenaline filled day as Sydney cruised around in her brand new Fiat 500x. This video was created with pursuit vehicles, movi camera systems, and licensed music from some of the hottest artists in the Sony catalogue.
In 2016, Rebel Road Studios embarked on a 5 day shoot in the heart of Tequila Country for a native advertising campaign for Don Julio that spanned three Time Inc. brands. The 8 videos were seen in Travel & Leisure, Food & Wine, and People en Espanol and were a big success for the Mexican tequila maker.
This series not only represented Rebel's capabilities of shooting internationally but in it's ability to execute both Spanish and English language deliverables.
Nashville, TN -
In 2015 Rebel Road was appointed show runners for Time Inc.'s Newfronts series Building Hope. The series ran on Southern Living and captured the story of five veterans in five cities who were given mortgage-free homes from Operation Finally Home.
This editorial series sponsored by JCPenney, also featured two branded episodes and two broadcast commercials that aired on ABC during the CMA's.
One of the series subjects was double amputee Joe James and his remarkable journey to recovery from injuries in the field of battle. Joe's remarkable story was one of the many inspiring stories captured in this series about courage, perseverance, compassion and strength.
San Francisco, CA -
In 2016, Rebel Road produced a piece on the future of concussions in the NFL. This short investigative piece was part of a partnership between Cande Nast's Wired and Time Inc's Sports Illustrated properties. This series took a deep dive into the technological advances happening today to predict what the NFL might look like in the year 2066 for Super Bowl 100.
In 2014, Rebel Road was tasked with producing a digital series for Essence & Chevy leading up to the 2014 Street Style Awards. The result was a 4 part series that focused on profiles of 3 rising stars in Urban fashion as they created custom car wraps leading up to the launch of the new Chevy Cruze.
The series ran across Essence digital platforms and was recognized at the 2015 Folio Fame awards.
New York, NY -
AARP wanted to capture high profile celebrities who reinvented themselves as they approached the second chapter of their lives. Rebel Road delivered with a high energy, fun ride into the life of Tim Gunn. The short film of the Project Runway star was a smash success that reminded people that when it comes to your journey, the possibilities are endless
San Deigo, CA -
In the Summer of 2015 Rebel Road worked with legendary mountain biker Kyle Strait to give fans a sneak peak into the Pine Life.
Filmed over two days in the Laguna Mountains, this production featured breathtaking aerial drone footage and an Ultimate arm.
Rock Island, TN -
Rebel Road spent two days in Tennessee with Dane Jackson for a glimpse at how kayak royalty prepares for the world championships.
This production featured drone footage, unruly weather and kayak cinematography specialists. This video was a branded digital short for Sports Illustrated and the Chevy Colorado.
Miami, FL -
Rebel Road created a digital short for AARP and Travel + Leisure around the fun filled and adventurous life of television host, Samantha Brown. Shot in one day across South Beach, Rebel Road provided the audience with a look into the benefits of travel through the eyes of perhaps the world's leading authority.
Tasked to create a visualization of the future, Rebel Road worked with SI writer Steve Rushin to take the audience on a journey to the year 2066 and Super Bowl 100. This video features custom visual effects and immersive sound design. The result was a comedically engaging yet poignant prediction of the possibilities of the NFL and future technology.
This piece was the culmination of the SB100 series which aired on Cande Nast's Wired & Time Inc.'s Sports Illustrated properties.
Rebel Road worked with television personality Carla Hall for Food & Wine's installment of the AARP Real Possibilities campaign. The piece was a unique look into Carla's new found stardom and how at the age of 50, she is still reaching for new dreams.
Los Angeles, CA -
In 2014 Rebel Road collaborated with Essence and Toyota to create the Making Bold Moves campaign. This series centered around artists who despite excelling in one field made the bold move to pursue another. This series featured artists MC Lyte, Adrian Young and Candola Rashad.
The videos ran on Essence digital platforms in the fall of 2014.
In 2014, Rebel Road delivered 4 digital shorts for Lincoln that profiled master craftsman in a variety of fields. The campaign ran across Time digital platforms and brought an aesthetic that was on brand with Lincoln's Maker campaign.
Ibex, UT -
One of Chevy's most extreme shoots in the Colorado Adventure series took Rebel Road out to the deserts of Utah in the middle of August. Armed with a belayer, a drone, four cameramen, a SAT phone and some climbing gear the crew was able to walk away with a compelling look at a day in the life of the best mountain climber in the world, Chris Sharma.
This piece was the 4th and final installment into the Colorado Adventure series which ran across SI digital platforms.
Washington, DC -
In 2015 Rebel Road produced a piece on mental health activist Barbara Van Dahlen for Time and AARP. The digital short showcased how at this stage in her life, Barbara's life experience and knowledge gave her the ability to make a difference in the world.
In 2014 Rebel Road wrote, produced and directed the original comedy series Funniest People in Sports for Sports Illustrated. This monthly sketch comedy series featured rising stars from the Upright Citizens Brigade and professional athletes. The series was featured on NFL Network, ESPN, Buzzfeed, & Deadspin for it's off the wall antics and fusion of sports and comedy.
Starring: Hunter Pence, Scott Hartnell, Antonio Cromartie, Ty Lawson, Rashad Jennings, Ben Tate, Kid Chocolate, Chris Kluwe, Devin McCourty, Jason McCourty, Joseph Fauria, Alan Anderson, Anastasia Ashley, Thomas Decoud, & Hilary Knight.
Rebel Road oversaw the production of People.com's series My American Dream presented by Milk Life. The 9 part series was an expose on the lives of those who have succeeded against all odds.
The inspirational journey looked at People from all walks of life, who have defined success on their own terms. The series was captured over 8 months and ran across People's digital platforms.
Starring: Daymond John, Tristan Walker, Vera Moore, Cordia Harrington, Lewis Howes, Dr. Henri Ford, Jason Brown, Pearl Arrendando, & Jane Wurwand,
Link to series: www.americandream.people.com
In 2013 Rebel Road created a series for Chase in collaboration with Time Inc. Studios. The series focused on 4 Chase small business card holders who are living their passion and loving the freedom of being their own boss. "The Inspirationist" ran on Time.com.
